on entertainment 부산보도사무실주소 part-timer your customers


Why should I spend more 남천동 부산보도사무실주소 time amusing my clients?

This is a good one. The field salesperson’s 해운대 부산보도사무실주소 environment is fast-changing, and everything is up for debate. When it comes to entertainment part-timer clients, it’s time to rethink things.

When it comes to entertainment part-timer your consumers, you must first decide whether or not it’s worth it. Is this ancient technique still relevant in the age of e-commerce and Internet communication? 부산보도사무실

Take a look at what happened to me. Despite my best efforts, a high-potential account remained unresponsive. Months passed with little progress in this massive account.

It was my turn to use the four season tickets that my employer had purchased for the Michigan State University football games. My wife and I extended an invitation to the chief of the purchasing department from that account, as well as her spouse. Following a customary tailgating feast, we watched a thrilling college football game together.

In the meantime, I started using the account for transactions. After a period of steady expansion, the company eventually became my largest single client. At that moment in time, our relationship was in danger of falling apart.

It’s not like I learned anything “secret.” We didn’t even bring up any of that stuff. My customer, on the other hand, got more comfortable with me as a person after getting to know me better. That was the only thing that made a difference.

entertainment part-timer : the simple facts

I’ve had that experience before, and it wasn’t the first or last time. My wife and I would frequently invite two of my customers and their spouses to join us for supper and a Tigers game in Detroit’s Greektown. In the end, no matter how little we discussed business, it always went well. Again, no business information was shared, no deals were signed, nothing of the sort. As a result, my customers had a deeper understanding of me and my business. Instead of simply being buyers and sellers, we became friends.

These instances reveal a fundamental truth about the nature of reality. Someone prefers to do business with people they already know and have some familiarity with. People are more willing to do business with someone who knows them well. It’s only when you spend time with them away from work that they get to know each other. That’s all there is to it.

There is no excuse for charging 20 percent more than your competition, offering subpar goods or services, or providing subpar customer service just because you can. Customers are more likely to choose you if you have a stronger relationship with them than your competitors do, even though your offerings are similar to those of your competition in many ways. The relationship isn’t a substitute for quality, price, and service, but it can give a company a competitive advantage.

In my seminars, I liken the relationship’s role in selling to that of oil that can be used to lubricate the gears of a complex machine. If you don’t have solid relationships with your customers, you’ll have a hard time making sales. It’s like lubricating the cogs of your business by cultivating strong personal connections with your clients. It’s a little but significant improvement in the overall flow of events.

Powerful personal interactions provide the high-touch that many people are subconsciously craving in this day of high-tech communication. In his seminal book, Bowling Alone, Robert Putnam cites a study conducted by an MIT researcher who comes to the following conclusion:

When it comes to the most significant aspects of life, such as business or social interactions, “physical closeness will be required to cement and reinforce” the bonds that are formed virtually, according to the study.

Later in the investigation, the findings are more relevant to our discussion:

For mass computer-mediated communication to work, it will need to be used regularly, and there must be a strong social infrastructure in place so that people can fully grasp what others are saying to them.

In other words, even in today’s high-tech world with voice mail, e-commerce, and instant messaging, face-to-face interactions are still essential.

How can you entertain your clients in this technologically advanced marketplace? Absolutely! It’s no more a matter of should you or shouldn’t you do it, but rather of how best to go about it. The following are some suggestions about how to properly entertain.

Strategically entertaining

It’s not sensible to have lunch every 서면 부산보도사무실주소 Tuesday with a friend who happens to work for one of your clients. That’s pointless. You should do this instead. Compile a list of everyone who can influence the purchase of your goods and services. Consider factors such as the importance of the sale and the amount of business they control when determining their order of priority.

Start from the top and work your way down the list. Try to spend time with each other in a non-business context. I’ve discovered that late-night or early-morning activities work best for me. Sporting events, music concerts, and theatrical productions are ideal choices because they draw large crowds. For most folks, attending a University of Michigan football game from the 40-yard line is a once-in-a-lifetime opportunity.

In other words, it’s about getting to know one another on a personal level, rather than just as potential buyers and sellers. Avoid discussing business unless your customer initiates a conversation. No hard-sell tactics, either. The buyer/seller roles become more defined when you do this. What you want to happen is the exact opposite of what you’re hoping for. The best strategy is to find common ground with your customer by finding things that you have in common with them. Rather than playing roles, you are striving to get to know each other as individuals.

I’ve noticed that inviting the customer and his/her spouse or boyfriend/girlfriend to join my wife and myself is always more effective than inviting just the customer. The customer will be more relaxed and have a more enjoyable time if there are also two other persons around.

When entertainment part-timer, remember that you are the host and that you must take care of all the little things. Make the reservations for supper, and take care of parking and transportation. Your wallet is full of cash to pay for beer and hot dogs if you are attending a sporting event. Make a detailed plan for the evening and be prepared for anything that might happen.

Having a beer or two is fine, but be careful about how much you drink and how much you give out. Customers’ mouths can be literally and metaphorically sour if they drink too much alcohol. Finally, avoid letting the evening spiral out of 부산보도사무실주소 control. Don’t be the loudest or the last person to leave the stadium. The most costly or the cheapest item on the menu isn’t always the best choice. Be courteous and judicious in all of your actions. One of the most effective tactics you can use is strategic entertainment part-timer. It is a means to establish relationships that give you a competitive advantage, while at the same time satisfying the customer’s desire to do business with people they know.